Client: General Electric • eVent Fabrics
Project: eVent Fabrics tradeshow booth for Outdoor Retailer in Salt Lake City, Utah (North America) and ISPO in Munich, Germany (Europe)
Credits: Creative Director: Thomas Dooley, Designer & Art Director: Sylvia Suh
eVent fabrics. a subsidiary of General Electric, is a fabric technology which uses a waterproof but breathable membrane. Most common waterproof/breathable technologies do not literally "breathe." The individuals is normally protected from the harsh conditions of the outdoors with other brands but their sweat is trapped within their clothes—leaving them clammy and cold. eVent fabrics lets the sweat out.
Brief: Design a tradeshow booth for Outdoor Retailer, the largest sports industry gathering in North America. The allotted space was 20ft x 60ft.
Solution: Given the space was very narrow and small compared to other brands at OR, the solution was to utilize the space vertically and build the tradeshow booth into a monumental scale science laboratory.