A classic American heritage fashion brand turned 100 years old and we wanted to celebrate a blend of old and the new while showcasing L.L.Bean’s signature triple stitch.
We partnered with a local Maine illustrator, Bruce Hutchison, to develop illustrations of core activities L.L.Bean’s customers enjoy.
Role: Art Director, Designed at TDA_Boulder
Credits: Creative Director, Thomas Dooley; L.L.Bean VP Creative Director, Marcia Minter; Illustrator, Bruce Hutchison
A 40+ page brand styleguide was developed to be referenced by L.L.Bean’s internal design team and any external partners. The brand was also carried across various soft goods and hard goods.
Illustrations that were developed for concept only.
Illustrator: Sylvia Suh
Alternate digital logo sketches that were concept only.
Alternate digital logo sketches closer to the final end product, concept only.