Tapping into the natural benefits of CBD for a glowing skincare, we launched our 3 sku Brightening prestige line. Throughout the marketing collateral and the influencer box, we wanted to create an element of surprise showcasing our co-ingredients as a pattern while maintaining a cohesive brand look and feel.
Role: Art Director / Creative
Credits: Director of Brand Management, Sandra Heidrich; VP of Marketing, Renu Mevasse; Designers: Sylvia Suh, Sophie Greenspan, and Sam Crawford; Illustrators: Sylvia Suh & Sophie Greenspan