While at Wallace Church (branding agency), Rishi Tea approached the agency to help guide them through their re-brand / packaging re-design for their 16 sku tea line.
Through strategic design process, we really wanted to translate the flavors of the tea to pack. The green behind the Rishi logotype creates strong brand blocking when on shelf while the different colored boxes identify the tea types (green, herbal, pu’erh). We also wanted to showcase the tea leaf country of origin with custom patterns inspired by textile design, wood work, and pottery.
Role: Senior Designer, developed patterns. Designed at Wallace Church
Credits: Executive Creative Director, Kathy Sorrano; Creative Director, John Bruno; Design Director: Jodi Lubrich; Senior Designers: Sylvia Suh & Bird Tubkam