A luxury candy brand based in Los Angeles, I was brought on to lead the internal packaging design team and also roll-up my sleeves and design. Throughout all processes I worked closely with the Senior Sourcing Manager and our vendors in China to ensure production was completed to excellent quality.
Sugarfina x Corona: partnership collaboration with Corona beers for a Spring launch. Role: Lead Creative; Credits: VP of Creative, Sarah Kwak; Chief Creative Officer, Rosie O’ Neill
Sugarfina Vice Collection: Package re-design of their core cocktail inspired candy collection. The design was inspired by modern men’s fashion color and pattern trends. Role: Lead Creative; Credits: VP of Creative, Sarah Kwak; Chief Creative Officer, Rosie O’ Neill; Designers: Sylvia Suh & Joanna Woo
Sugarfina x Mickey’s 90th Anniversary: Partnership collaboration with Disney to celebrate Mickey’s 90th Anniversary. We designed a collector’s item TV diorama bento box with custom illustrations of “Mickey through the years,” 2 piece Mickey ear bento box, 3 chocolate bars with custom patterns inside and Mickey ear diecut when opened, and 3 candy cubes. Role: Lead Creative; Credits: VP of Creative, Sarah Kwak; Chief Creative Officer, Rosie O’ Neill; Designers: Sylvia Suh & Joanna Woo; Illustrations: Provided by Disney