I was brought on during the time The Honest Company was revitalizing their brand and repositioning their baby category and personal care line. The brand in itself was much more simplified making the butterfly more iconic while the marketing language was more reinforced by data to ensure products were tested, validated, and trusted for consumers. The following digital assets were created within this new look and feel. The evergreen digital assets were created to be visually impactful in the sea of noise when on a 3rd party website as an ad. Emails were created to be engaging with slight movements, light-hearted, and informational designs.
Role: Digital Designer
Credits: Brand Director, Jamil Moen; Digital Design Manage, Kristen Hasler; Brand Manager: Joyce Lee Luttrull